Companies that use one tool for support data, another for sales information, a separate database for marketing, and another for accounting are terribly familiar with this scenario. Not only is it frustrating for people not to have vital information on hand, but it wastes time when a person needs to search multiple folders or shared […]

One reason that’s not often cited but that might be a major cause for concern is the focus of the CRM system after it has been implemented. Too often, organizations focus heavily on numbers and results when in fact, the customer should be the main focus of the CRM system. Focusing on the wrong place […]