Customer Acquisition Blog

Use CRM information inside an email dynamically.

When you create an email campaign message, Voicent Live gives you the ability to dynamically use CRM information within the subject and content of the email.

For example, if you wanted a newsletter to address your customer’s by name like:

Hello Kevin,

Then you would compose the email as:

Hello ${__VG__CUSTOMER__.FIRST_NAME},

The values you can use dynamically are listed below:

  • LEAD_SOURCE
  • HONOR_TITLE
  • FIRST_NAME
  • MIDDLE_NAME
  • LAST_NAME
  • BUSINESS
  • JOB_TITLE
  • WEB_SITE
  • FAX
  • HOME_PHONE
  • WORK_PHONE
  • WORK_PHONE_EXT
  • CELL_PHONE
  • OTHER_PHONE
  • EMAIL
  • EMAIL2
  • DATE_OF_BIRTH
  • CUSTOMER_DESC
  • CF_1
  • CF_2
  • CF_3
  • CF_4
  • CF_5
  • CF_6
  • CF_7
  • CF_8
  • CF_9
  • CF_10
  • CF_11
  • CF_12
  • CF_13
  • CF_14
  • CF_15
  • CF_16
  • CF_17
  • CF_18
  • CF_19
  • CF_20
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