Customer Acquisition Blog

Category Archives: Cloud CRM

The Benefits of Centralizing Your Data

By voicentlive | Published December 6, 2014

Companies that use one tool for support data, another for sales information, a separate database for marketing, and another for accounting are terribly familiar with this scenario. Not only is it frustrating for people not to have vital information on hand, but it wastes time when a person needs to search multiple folders or shared […]

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Why Your CRM System Should be Customer Focused

By voicentlive | Published December 2, 2014

One reason that’s not often cited but that might be a major cause for concern is the focus of the CRM system after it has been implemented. Too often, organizations focus heavily on numbers and results when in fact, the customer should be the main focus of the CRM system. Focusing on the wrong place […]

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Optimizing the Customer Experience

By voicentlive | Published November 25, 2014

Customers today have access to more information and inside data than ever before. It’s more difficult than ever to get customers to spend money without a state-of-the-art customer relationship management system. Given the ubiquity of information customers expect businesses to automatically know and adjust for customer preferences. Businesses must be on top of their game to […]

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Making Your Agents More Efficient with CRM Features

By voicentlive | Published November 7, 2014

Customer Relationship Management is about more than just contact lists or managing databases of customer records. It’s unfortunately common for companies and employees to fail to make the best of their CRM systems, leading to wasted time and possibly lost sales opportunities. By making full use of your CRM’s features your agents are that much more likely […]

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The Difference Between Owning a CRM System and Using a CRM System

By voicentlive | Published November 6, 2014

Using a hosted CRM system is easy. Convincing your agents and employees to actually use is often another matter entirely. Failure to adopt is a real and common issue for businesses attempting to adopt CRM. Agents often ignore the new system and continue to do things the old way, with paper and pen, because they […]

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Closing Sales with Marketing Automation Tools

By voicentlive | Published October 31, 2014

  79 percent of leads never convert to sales. This can be largely attributed to failing to attract the right kind of leads, not identifying your best leads and most significant of all, failing to nurture your leads. With marketing automation tools you can ensure a much higher rate of success while never missing an […]

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